Rebranding in the hood
One of my strongest first impressions of Brooklyn came from walking down Atlantic Avenue from Henry down to Flatbush Avenue. The many Islamic-themed shops at the eastern end of the walk seemed like part of a completely different, parallel culture. Well, apparently not, at least according to this article in The New York Times:
Mr. Nabawy, an Egyptian immigrant, is the owner of the Fertile Crescent grocery, a teeming banquet of a store that sells Islamic books, halal meats, dresses, as well as shea butter skin treatment by the cake. He opened the shop 24 years ago, when drug dealers prowled the avenue, but business thrived until the 9/11 attacks caused some New Yorkers to become wary of Muslims. The shops flank the Masjid Al-Farooq, the mosque used by the Egyptian sheik convicted in the 1993 World Trade Center bombing.
Now that business has revived, Mr. Nabawy is not worried that he is an ideal candidate for a souvenir shop. He has a 12-year lease and, in resilient Atlantic Avenue fashion, he may also transform his store.
"I'll make it a more American look," he said.